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GoAds >UNIQLO Ramadhan Campaign

UNIQLO Ramadhan Campaign

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Tujuan

Meningkatkan awareness dan traffic selama Ramadan, salah satu momen penjualan terbesar bagi UNIQLO.

Solusi

Untuk memaksimalkan momentum Ramadan, UNIQLO berfokus pada penempatan promosi yang strategis di aplikasi Gojek seperti Masthead Banner, Homepage Banner, dan OTW Banner untuk memastikan eksposur optimal.


Hasil:

42.7M

in-app impressions

21.6M

unique users reached

1.2%

click-through rate (CTR)

  • 42.7 million in-app impressions
  • 21.6 million unique users reached
  • 1.2% click-through rate (CTR)

The campaign delivered a powerful blend of reach and engagement, keeping UNIQLO top-of-mind and driving results during one of the year’s busiest retail periods.