To improve people’s lives, we don’t think adding more stuff would do any good. Quite the opposite. We believe it’s about removing obstacles that make us lose focus on the things that matters. Getting rid of inefficiencies, stealing time from things we rather would be doing. And eliminating hassles getting in the way of us spending time with our loved ones. That would do good. No more hiccups testing our temper. No more bumps on the road draining our energy. No more friction getting to our heads. Therefore we’ll always strive to make things run smoother, faster and easier. And it’s in our DNA to think there’s a hack for every difficulty, a remedy for every headache and a shortcut around.