UNIQLO set out to boost awareness and drive traffic for its Ramadan Sale Campaign, one of its most important seasonal retail moments. The brand aimed to connect with high-intent, mobile-first shoppers during the peak of festive purchasing activity.
To maximize impact, UNIQLO partnered with Gojek to launch a targeted in-app marketing campaign. Promotional assets were strategically placed across high-visibility touchpoints within the Gojek app — including the Masthead Banner, Homepage Banner, and OTW Banner — ensuring strong brand presence throughout users’ daily journeys.
42.7M
in-app impressions
42.7M
in-app impressions
21.6M
unique users reached
21.6M
unique users reached
1.2%
click-through rate (CTR)
1.2%
click-through rate (CTR)
The campaign delivered a powerful blend of reach and engagement, keeping UNIQLO top-of-mind and driving results during one of the year’s busiest retail periods.