To drive mass awareness and engagement of Samsung's new series product launch, Samsung aimed to reach a broad spectrum of users by embedding its campaign into everyday moments across Indonesia.
Samsung leveraged GoJek’s high-impact Masthead Banner, strategically placed on the home feed capture user attention at scale. The campaign was designed to seamlessly integrate with users’ everyday journeys on GoJek, transforming routine interactions into meaningful brand experiences.
11M
Daily Impressions
11M
Daily Impressions
8M
Unique users
8M
Unique users
The campaign reached over 8 million unique users, generating up to 11 million impressions daily. Samsung achieved strong brand visibility and top-of-mind recall during a critical launch window, showcasing the unmatched scale and targeting power of Gojek Ads.