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GoAds >Infinix - New Product Launch

Infinix - New Product Launch

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Objective

Infinix aimed to generate massive brand awareness for the launch of its new NOTE 50 Series, targeting a wide urban audience in Indonesia to solidify its position in the competitive smartphone market.

Solution

    Infinix partnered with Gojek to leverage an integrated marketing approach combining digital and offline channels:
  • In-App Exposure: Strategic placements including the Gojek Masthead Banner, Homepage Banner, and OTW Banner to engage millions of daily active users.
  • Offline Visibility: A citywide car wrap campaign paired with high-impact LED Videotron ads targeted busy urban areas to reinforce product messaging in key locations.

Results

31M

In-app Impressions

17M

Unique users

20.5M

Offline impressions

  • 31 million in-app impressions
  • 17 million unique users reached digitally
  • 20.5 million offline impressions from car wraps and Videotron displays

This multi-channel campaign ensured strong, consistent brand recall, making the Infinix NOTE 50 Series launch one of the most visible tech campaigns in the market.